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Minna Jung Consulting

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Longitudinal Thinking and Belief

Minna Jung's avatar Minna Jung July 31, 2025

You may not know this about me, but I’m a geek about weather. It’s not enough for me to simply check the daily or weekly forecast; no, I like to know what’s really going on, what are the trends, what’s …

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Cultural fluency and why it matters

Minna Jung's avatar Minna Jung June 9, 2025

Like many of you, I was metaphorically gobbling popcorn last week during the epic Trump/Musk meltdown (this news cycle is so crazy – it is amazing that our interest has now been re-directed – rightly so, I’m sure – to …

Read More "Cultural fluency and why it matters"

Throwing Spaghetti at the Walls

Minna Jung's avatar Minna Jung May 6, 2025

At one of my jobs a very long time ago, at a very large foundation (which I will not name, but it should be transparently clear which one I’m talking about), I was the communications lead for one team and …

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Communicating about DEI in a time of crisis

Minna Jung's avatar Minna Jung March 19, 2025

One thing you hear as a communications professional is that every organization needs a crisis communications plan. When I was making my way up the leadership ladder, I heard this a lot, and at first, my idea of what a …

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Curing ourselves of divisiveness

Minna Jung's avatar Minna Jung March 13, 2025

Back in February I visited my mother, who lives in Pennsylvania, which is also the state I grew up in, and where my family lived for most of my children’s younger years. I have many fond memories and feelings associated …

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When people behave poorly in the workplace

Minna Jung's avatar Minna Jung February 13, 2025

From my earliest jobs after college, I have vivid memories of incidents when my bosses at the time called me into their offices to reprimand me for doing something wrong. These dressing-downs were usually about breaking confidentiality – one boss …

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Getting past the anger impasse

Minna Jung's avatar Minna Jung January 15, 2025

I’ve been thinking a lot about how to move forward after the November 2024 election results, both personally and professionally. The question that’s come up repeatedly for me is whether, now that Trump has been sentenced in the hush-money case …

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Making the stakes feel real

Minna Jung's avatar Minna Jung November 19, 2024

After nearly three decades working in communications and narrative in the social sector, I now have a confession to make: I did not, actually, arrive at this career through an inborn passion for social change and impact and doing good. …

Read More "Making the stakes feel real"

It’s not the job. It’s me.

Minna Jung's avatar Minna Jung October 2, 2024

I would like nothing better than to write about people I know who are feeling happy and fulfilled in their jobs. But most of the people in my life, unfortunately, are not feeling that way. Those on the younger side …

Read More "It’s not the job. It’s me."

Thoughts about the narrative turnaround of Biden/Harris

Minna Jung's avatar Minna Jung August 5, 2024

The way I’ve talked about narrative change in the past, you’d be forgiven for thinking it was kind of a lengthy, drawn-out process. If I’m working on a narrative strategy project with a client, for example, there’s usually some type …

Read More "Thoughts about the narrative turnaround of Biden/Harris"

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