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  • Why I work, for the kabillionth time
  • Make culture, not war
  • Communicating for power
  • Message discipline, redux
  • My Five-People Rule for Processing the News

Minna Jung Consulting

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Communicating a better future

Minna Jung's avatar Minna Jung April 10, 2020

Ten years ago, I moved with my family to our present home in Mountain View, California. Mountain View is the home of Google, in the heart of Silicon Valley—two towns over in one direction lies Stanford University and Facebook, and …

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Winning narratives that matter

Minna Jung's avatar Minna Jung March 3, 2020

I am a big one for research in all areas of life, including parenting, and one of the evidence-based recommendations I took to heart is to have dinner with your family as often as possible. Apparently, research showed that sitting …

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A plug for managers of the future

Minna Jung's avatar Minna Jung January 12, 2020

I have a remarkable memory, for some things. Once I share experiences with people, I remember everything about them: what they said and what they wore on particular occasions, the names of their spouses and kids and their friends, stories …

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Company values: It’s complicated, I guess

Minna Jung's avatar Minna Jung December 12, 2019

At most organizations where I’ve worked, if organizational values were not already a thing, they became a Thing while I worked there. People realized that it’s not enough to have a clear mission; you also need guiding principles on how …

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Knowing what you want in a job

Minna Jung's avatar Minna Jung November 13, 2019

In the two years since I left my last full-time organizational job (the two months in May and June of this year at a corporate comms job, I do not count), many, many people have told me that they are …

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Going beyond work as identity

Minna Jung's avatar Minna Jung October 23, 2019

I have four nieces and two children and all of them are involved in some early stage of the process known as Real Life: college, jobs, first apartments, etc. Because of my very particular set of skills (channeling Liam Neeson …

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When to say something

Minna Jung's avatar Minna Jung October 2, 2019

I once worked with someone who was a well-known expert in her field. Her name frequently came up for advisory committees, invited journal articles, and she had had a federal political appointment job under a previous administration. Our respective jobs …

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What I learned from work

Minna Jung's avatar Minna Jung September 26, 2019

I have been thinking about how a résumé captures what one has done or accomplished in previous jobs; but I am hardly ever asked what I learned. Which is, to me, one of the biggest rewards from the effort I …

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It’s all in the follow-through

Minna Jung's avatar Minna Jung August 22, 2019

When I was 10 years old, my well-intentioned father came into my room where I was reading a book at the time, I’m sure, because at that age, I was spending approximately every waking minute outside of school and cartoons …

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Answering the question

Minna Jung's avatar Minna Jung August 20, 2019

I am always struck by how damn stupid binary our political and social discourse has become, when human beings and our feelings and values and beliefs and even the words we use are not binary at all. Like the hotly …

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