This post is about how branding strategy works, and how the basic components of branding strategy are playing out in our political situation today. This topic may strike some people as superficial, and therefore, morally repugnant, because there are terrible …
What managers do
A long time ago, in a job far, far away, I worked on a team of people where all of us had different roles and functions and a shared set of goals. And for the most part, we all liked …
That horse I rode in on…
I’m in the midst of a…directional change. I set up this website originally for the purpose of hanging out my independent consulting shingle. And I knew perfectly well, when I did this back in February, that it was NOT gonna …
Content/Strategy: Both matter.
For this week’s post, I’m going to choose a smattering of thoughts from the mass that churns through my brain on a daily (hourly) basis. Today’s topic has to do with me reading RFPs and emails seeking contractors/consulting help and …
Communications: Egg to Adult
Throughout my career, many people have either approached me or been referred to me for advice about careers in communications. I always try to make time to accommodate these requests (although I can’t respond to them all), mostly because during …
Lists: Internal Communications
I have never held a job with “internal communications” in my title. I have also never held a job where internal communications hasn’t ended up being a huge part of my job. Doesn’t matter how junior or senior the position was: …
She is me.
[This is a post containing massive over-generalizations, I’m sure, but I just don’t have the time, inclination, or the credentials to do a whole, you know, research study on this.] Since leaving my last job, an executive-level position at a …
Breaking up is hard. And maybe, a privilege.
There has been much discussion in my newsfeeds lately about whether or not to quit Facebook, or some other social media platform. And I get it: I’ve broken up with other companies for far, far less than what these companies …
Communications is Everything (or Not)
I have decided opinions about bagels (as I do about almost anything) and I will say that while I do not dislike the Everything bagel, I do not fundamentally get the Everything bagel. I am relatively straightforward when it comes …
Branding is belief. Branding is also action.
Last year, I led a series of brand training workshops for the nonprofit where I worked and I began each workshop with a personal story, which I called: The tale of my two YMCAs. A bit of background: the organization …
Minna Jung Consulting 