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  • Why I work, for the kabillionth time
  • Make culture, not war
  • Communicating for power
  • Message discipline, redux
  • My Five-People Rule for Processing the News

Minna Jung Consulting

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We the People, Revisited

Minna Jung's avatar Minna Jung October 17, 2018

Thanks in large part to Schoolhouse Rock, I have been word-perfect in the preamble to the Constitution ever since I was, oh, yay tall. The tune is so rollicking, so delightful.  And no matter what, I hear the opening lines …

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Love in the workplace

Minna Jung's avatar Minna Jung September 20, 2018

I recently went through a family crisis. It wasn’t about me directly, it involved one of my parents, so I expediently posted an update on Facebook without too many details, just to let my friends network know and not have …

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Role-modeling strength and vulnerability

Minna Jung's avatar Minna Jung August 23, 2018

Last week, I sent my daughter off to college.  I dropped her and my husband off at the San Francisco airport—she is going to school in Washington DC, and my husband and I agreed that he would handle the logistics …

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Finding the meaning in work again

Minna Jung's avatar Minna Jung August 15, 2018

[With asides.] I think there is an epidemic going on at the moment. I think that for many people, work has lost meaning—or, they are struggling to make their jobs mean something within the context of so many other things …

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Put a little love in your life

Minna Jung's avatar Minna Jung July 13, 2018

I have had so many conversations with people who are in a multi-dimensional funk right now, for many good reasons, ranging from the hell we’re going through in this country to terrible life events that come out of nowhere and …

Read More "Put a little love in your life"

What’s the brand strategy to win back our country?

Minna Jung's avatar Minna Jung June 15, 2018

This post is about how branding strategy works, and how the basic components of branding strategy are playing out in our political situation today. This topic may strike some people as superficial, and therefore, morally repugnant, because there are terrible …

Read More "What’s the brand strategy to win back our country?"

What managers do

Minna Jung's avatar Minna Jung May 30, 2018

A long time ago, in a job far, far away, I worked on a team of people where all of us had different roles and functions and a shared set of goals. And for the most part, we all liked …

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That horse I rode in on…

Minna Jung's avatar Minna Jung May 22, 2018

I’m in the midst of a…directional change. I set up this website originally for the purpose of hanging out my independent consulting shingle. And I knew perfectly well, when I did this back in February, that it was NOT gonna …

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Content/Strategy: Both matter.

Minna Jung's avatar Minna Jung May 10, 2018

For this week’s post, I’m going to choose a smattering of thoughts from the mass that churns through my brain on a daily (hourly) basis. Today’s topic has to do with me reading RFPs and emails seeking contractors/consulting help and …

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Communications: Egg to Adult

Minna Jung's avatar Minna Jung May 2, 2018

Throughout my career, many people have either approached me or been referred to me for advice about careers in communications. I always try to make time to accommodate these requests (although I can’t respond to them all), mostly because during …

Read More "Communications: Egg to Adult"

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