Like many of you, I was metaphorically gobbling popcorn last week during the epic Trump/Musk meltdown (this news cycle is so crazy – it is amazing that our interest has now been re-directed – rightly so, I’m sure – to …
Category: Communications
Throwing Spaghetti at the Walls
At one of my jobs a very long time ago, at a very large foundation (which I will not name, but it should be transparently clear which one I’m talking about), I was the communications lead for one team and …
Communicating about DEI in a time of crisis
One thing you hear as a communications professional is that every organization needs a crisis communications plan. When I was making my way up the leadership ladder, I heard this a lot, and at first, my idea of what a …
Curing ourselves of divisiveness
Back in February I visited my mother, who lives in Pennsylvania, which is also the state I grew up in, and where my family lived for most of my children’s younger years. I have many fond memories and feelings associated …
Getting past the anger impasse
I’ve been thinking a lot about how to move forward after the November 2024 election results, both personally and professionally. The question that’s come up repeatedly for me is whether, now that Trump has been sentenced in the hush-money case …
Making the stakes feel real
After nearly three decades working in communications and narrative in the social sector, I now have a confession to make: I did not, actually, arrive at this career through an inborn passion for social change and impact and doing good. …
It’s not the job. It’s me.
I would like nothing better than to write about people I know who are feeling happy and fulfilled in their jobs. But most of the people in my life, unfortunately, are not feeling that way. Those on the younger side …
Thoughts about the narrative turnaround of Biden/Harris
The way I’ve talked about narrative change in the past, you’d be forgiven for thinking it was kind of a lengthy, drawn-out process. If I’m working on a narrative strategy project with a client, for example, there’s usually some type …
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Communicating the whole story
I have an insatiable appetite for story and character. I will consume anything – books, long-form and short-form articles, long-form and short-form videos, running posts from favorite opinionators, fiction or nonfiction, poetry – as long as I can hook into …
Messaging about equity and racial justice: Part II
A few years ago, I wrote a piece about messaging on equity and racial justice. As a freelance writer and communications strategist, at that time I was getting asked to write about organization- and sector-wide efforts to center racial equity …
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Minna Jung Consulting 