FIRST IN COMMUNICATIONS (meaning the publishing industry, in 1990), there were printed materials, and there was the telephone, and the fax machine. We had computers, but they were blinking green cursors on black screens. We communicated through the books we …
Category: Communications
Clients and consultants: Thoughts
We take a break from the nonstop dumpster fire that is the ongoing news from 2020 to return to some more mundane work topics. Today’s topic: consultants. In thinking about today’s topic, I unearthed a blog post I had written, …
Getting past the anger
In Myers-Briggs lexicon, I’m an ENTJ—a decisive strategist, someone who you want on your team to get shit done, and maybe even to lead the team, but someone who has to be mindful of ensuring that other voices are heard …
Communicating a better future
Ten years ago, I moved with my family to our present home in Mountain View, California. Mountain View is the home of Google, in the heart of Silicon Valley—two towns over in one direction lies Stanford University and Facebook, and …
Winning narratives that matter
I am a big one for research in all areas of life, including parenting, and one of the evidence-based recommendations I took to heart is to have dinner with your family as often as possible. Apparently, research showed that sitting …
Communications 2.0: Being human
Sometimes I feel as if the universe is trying to teach me something. Not a spoon-fed chunk of wisdom, no. It’s more of a feeling that as I stumble my way through the different phases of life, I start to …
The Joy and Pain of Communicating (Professionally)
After decades of working at jobs with “communications” in the titles, I am now prepared to put forward some definitions pertaining to the practice of communications (in the professional sense), and some observations (based on a N of one–me) about …
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Don’t stop believing…hold on to that feeling.
I have been on small teams and very large ones, and what’s interesting to me is that no matter what size the team, I always found myself struggling with the split between “doing the work” and “writing and thinking strategically …
We the People, Revisited
Thanks in large part to Schoolhouse Rock, I have been word-perfect in the preamble to the Constitution ever since I was, oh, yay tall. The tune is so rollicking, so delightful. And no matter what, I hear the opening lines …
What’s the brand strategy to win back our country?
This post is about how branding strategy works, and how the basic components of branding strategy are playing out in our political situation today. This topic may strike some people as superficial, and therefore, morally repugnant, because there are terrible …
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Minna Jung Consulting 