Three anecdotes: –One, I remember seeing a TikTok from Tressie McMillan Cottom, who I respect very much as a journalist and writer, the day after the November 2024 election. She talked about being at one of her favorite restaurants and …
Category: Narrative Strategy
Cultural fluency and why it matters
Like many of you, I was metaphorically gobbling popcorn last week during the epic Trump/Musk meltdown (this news cycle is so crazy – it is amazing that our interest has now been re-directed – rightly so, I’m sure – to …
Throwing Spaghetti at the Walls
At one of my jobs a very long time ago, at a very large foundation (which I will not name, but it should be transparently clear which one I’m talking about), I was the communications lead for one team and …
Thoughts about the narrative turnaround of Biden/Harris
The way I’ve talked about narrative change in the past, you’d be forgiven for thinking it was kind of a lengthy, drawn-out process. If I’m working on a narrative strategy project with a client, for example, there’s usually some type …
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Minna Jung Consulting 