I have been on small teams and very large ones, and what’s interesting to me is that no matter what size the team, I always found myself struggling with the split between “doing the work” and “writing and thinking strategically …
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On judging, and being judged
When I was in law school, all of us were required to participate in the moot court competition. Moot court is an activity where law students present oral arguments based on an assigned set of facts. You get the hypothetical …
On the compulsion of honesty
I’ve been noodling around with a blog post on speaking in code—and breaking the code—for a while now, and I’m not sure if that piece is ever going to see the light of day. Some insights strike me really powerfully …
Finding the meaning in work again
[With asides.] I think there is an epidemic going on at the moment. I think that for many people, work has lost meaning—or, they are struggling to make their jobs mean something within the context of so many other things …
What’s the brand strategy to win back our country?
This post is about how branding strategy works, and how the basic components of branding strategy are playing out in our political situation today. This topic may strike some people as superficial, and therefore, morally repugnant, because there are terrible …
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Content/Strategy: Both matter.
For this week’s post, I’m going to choose a smattering of thoughts from the mass that churns through my brain on a daily (hourly) basis. Today’s topic has to do with me reading RFPs and emails seeking contractors/consulting help and …
Lists: Internal Communications
I have never held a job with “internal communications” in my title. I have also never held a job where internal communications hasn’t ended up being a huge part of my job. Doesn’t matter how junior or senior the position was: …
Branding is belief. Branding is also action.
Last year, I led a series of brand training workshops for the nonprofit where I worked and I began each workshop with a personal story, which I called: The tale of my two YMCAs. A bit of background: the organization …
Feelings: the downside
I participated in a truly excellent training on issues of diversity, equity, and inclusion in January of 2017 and among the many concepts we covered was one that I will shorthand as “feelings as messengers.” This concept focuses on helping …
Racism and sexism, with hindsight
When I was in kindergarten, my parents moved with my sister and me to a new housing development in Bucks County, Pa. Bucks County is very charming; lots of old farmhouses and rolling farmland, much of the latter now being …
Minna Jung Consulting 