CV

MINNA JUNG
Mountain View, CA | jungminna@gmail.com

minnajungconsulting.com

Minna Jung

Mountain View, CA  |  jungminna@gmail.com | minnajungconsulting.com

Summary

Social impact leader and advisor, people manager, culture-builder, and facilitator seeking mission-driven work.

Skills & Abilities

  • Executive and communications leader for nonprofit, philanthropic, and social impact efforts: experience includes brand development and implementation, marketing for growth, communications and strategic planning, issue advocacy, national public education campaigns, crisis communications, digital strategies, board/executive communications, and government relations;
  • Building organizational culture and internal communications: intranets, employee recognition programs, projects on team-building and process improvement, and workshops and trainings for staff;
  • Designing and facilitating meetings, ranging from large conferences to workshops and training sessions for employees at all levels
  • Able to quickly grasp and de-mystify deeply complex topics and create compelling messages and stories for target audiences
  • Clear, compelling, and exceptionally quick writer and editor across multiple genres: blogs, position/strategy papers, executive speechwriting, and digital content
  • Compassionate mentor and supervisor for colleagues and direct reports.

Experience

Writer/Narrative Strategist/Consultant

(Self-employed)                        6/2018 – Present

I’ve worked with foundation and nonprofit clients on a range of projects: strategic communications planning, narrative development, developing and updating messages, researching and writing case studies, managing contractors, and writing and editing marketing materials. Topics included early childhood education; school-to-career pathways; restorative approaches to generational cycles of domestic violence and poverty; and collaborative philanthropy.

Vice President of Communications, Earthjustice                                6/2015 – 12/2017

San Francisco, CA

Earthjustice is the largest and oldest environmental legal organization working in the public interest with a large communications department representing a broad range of communication skills and disciplines: advocacy, visual storytelling, media relations, digital (including interactive design, website and email program), content creation, social media, and internal communications. Handled all executive-level responsibilities such as budget, administration, growth management, strategic planning, and setting policies and guidelines for staff. Built organization’s capabilities in marketing to donors and in internal communications.

Responsibilities and accomplishments:

  • Elevated overall brand profile of highly effective environmental law organization through guidance and training on brand execution and marketing, and storytelling. Led planning and implementation for future growth in brand marketing;
  • Led and advised on all confidential, top-tier communications issues as they arose, including reputational threats and crisis-related responses;
  • Designed and led regular workshops for communications and fundraising staff on creative brainstorming, message development, brand training, measuring impact, and more;
  • Guided staff in setting and implementing strategic goals, objectives, and measures of impact;
  • Guided staff on specific initiatives and campaigns, such as the organization’s digital content strategy, editorial calendar, and advocacy campaigns focused on organization’s most high-profile litigation efforts;
  • Built organization’s internal communications capabilities.

California Communications Director, Environmental Defense Fund    9/2014 – 5/2015

San Francisco, CA

Environmental Defense Fund is one of the largest environmental nonprofit organizations dedicated to working with public and private partners on a wide range of environmental issues. My focus was on California’s groundbreaking climate policies (with a focus on the cap-and-trade program) and policies and regulations to promote clean and renewable energy sources.

Responsibilities and accomplishments:

  • Led two roll-outs for major reports released by EDF, one on the state of California’s climate agenda and another on promoting a demand-driven approach to managing energy use efficiently and in ways that take advantage of renewable energy sources.
  • Worked in partnership with program experts on thought leadership through blogs, speeches, and roll-outs of reports and white papers;
  • Strengthened relationships with California-based reporters covering climate, clean energy, and related topics;

Communications Director,

The David & Lucile Packard Foundation

Los Altos, CA                               9/2010 – 6/2014

The Packard Foundation is a private foundations in the United States with a historical preference for a low public profile relative to their grantee organizations. Led the Foundation through an organizational evolution focused on building the capacity of staff at all levels (executive, program, administrative) to communicate well and effectively when appropriate about the organization’s values, brand, and the issue areas supported through the foundation’s grants and other resources.

Responsibilities and accomplishments:

  • Led organization-wide effort on branding and organizational identity to establish the organization’s values and overarching communication goals and objectives.
  • Provided targeted, strategic communications support to program staff working on climate change, oceans and land conservation, children and families, reproductive health, and supporting local nonprofit organizations and leaders
  • Led efforts on visual storytelling by staff and grantees and helped support experiments in the innovative sourcing of ideas for new strategies and using social media channels to achieve strategic objectives
  • Measurably improved internal and external communications with grantees, colleagues, and other thought partners and audiences
  • Developed and led implementation for organization to appropriately recognize and celebrate its 50th anniversary
  • Led two major renovations/upgrades of organization’s website
  • Served as primary contact for reporters and meetings with government officials

Communications Associate,

Communications Officer,

Senior Communications Officer, &

Director of Policy Outreach

The Robert Wood Johnson Foundation

Princeton, NJ                                                                                     1/2001 – 9/2010

 

During my tenure, The Robert Wood Johnson Foundation was the largest healthcare philanthropy in the United States. I led communications for portfolio-based grantmaking and program strategies. Engaged in particularly active communications work during the lead-up to the Affordable Care Act in 2010. Launched and managed: multi-region public education campaigns with media and digital and advocacy components; website builds; message research and testing; and communications and media trainings for grantees. During my final year there, I oversaw all government relations functions and worked closely with the organization’s senior leadership, staff, and grantees to ensure that research and other types of information were disseminated to government officials in timely, coordinated, and effective ways. Ensured compliance with all lobbying guidelines applicable to private foundations.

Responsibilities and accomplishments:

  • Led all aspects of communications related to the foundation’s goal to improve the quality of health care in America.
  • Led all aspects of communications related to the foundation’s goal of reducing racial and ethnic inequality in health care. This role involved reaching out to minority-led advocacy groups; planning major conferences to connect health care advocates to racial equality advocates; and facilitating national dialogues about how data collection and increased transparency in health care institutions can improve the quality of care for everyone.
  • Managed a large team comprised of internal staff and external consultants and public relations firms, with annual budgets ranging from $5 to 10 million.
  • Led special projects for the foundation’s enterprise-level communication functions, like planning all-staff retreats, launching a blog on healthcare reform, developing organizational guidelines on branding and intellectual property questions, and leading a special initiative to connect with media outlets serving people of color.
  • Staffed executive communications and wrote numerous speeches and talking points for keynote presentations and reporter briefings.

Education

  • Fordham University School of Law, Juris Doctor (retired from New York State Bar)
  • Brown University, Bachelor of Arts, with honors

Leadership

  • Communications Network Board, 2005-2016 (Served as Board Chair from 2013-2015; oversaw executive director transition and critical phase of membership and revenue growth for organization)