Over the course of my working life, I’ve been asked to write countless things. Once I write something, I generally remember how to write the thing again, but in lots of cases, I didn’t actually know how to write the …
Tag: Communications
Communications: From practice to belief
I’ve been struggling with belief, lately—what I believe to be true, and what I believe can be true. And I was worried that this could present a problem for me in my chosen line of work, which is communications for …
Taking the first steps towards change
I am a lifelong devourer of books, but I rarely read nonfiction. I don’t know why, but reading big, fat books about building the Brooklyn Bridge or Lincoln’s cabinet just don’t grab me, narratively, the same way that fiction does. …
Messaging’s never not hard
Earlier this month, the New York Times published an article with the headline: For C.D.C.’s Walensky, A Steep Learning Curve on Messaging. The article outlined how Dr. Rochelle Walensky, the director of the Centers for Disease Control and Prevention, has …
What’s the message?
I have been thinking about this tweet a great deal, because I often think about messaging as both intentional and unintentional actitivities, and also, I think about messaging in terms of what people actually hear and understand, not just what …
Us, the audience
I read a lot of things, and I watch a lot of things, and I am not particularly discriminating in my consumption. I read books, magazines, newspapers, gossip columns, advice columns; I watch television, films, and also a shit-ton of …
The good and the bad of sameness
Groundhog Day is one of my very favorite movies of all time. I love the central themes at the heart of it—that if you are stuck in a seemingly endless cycle of living the same experience over and over again, …
Expectations: Yours, mine, everyone’s
There’s a part of the working experience that doesn’t get talked about very often, but I think it highlights one of the most important skills that one can learn in a job: managing expectations. Your own, and others. This issue …
I want that pony!
My husband, when we were first married, was somewhat….taken aback by what a good shopper I am. Listen, it runs in my family: my mother is an expert when it comes to outlet-shopping, and can comb through overstuffed racks of …
The messages are landing
In my line of work (communication), sometimes you get so caught up in the planning and the doing, you skip over the “did it work?” part. Sometimes, that part is built in—if you are communicating on behalf of a political …
Minna Jung Consulting 