I have always believed that working in communications involves creative thinking. My day-to-day work involves a great deal of creation—messaging, stories, language that I hope will resonate with target audiences. And this is the part of the work that I …
Tag: Learning
Communications as understanding
I think one of the most painful things I’ve had to hear for the past several years are people’s stories about how they’ve fought to maintain good relations with their loved ones who have swallowed Fox News storylines hook, line, …
Muscle memory and work
I took several years of piano lessons as a child; my level of skill would kindly be described as “intermediate.” I still play occasionally, though—my parents gifted me the very old Steinway upright that I first took lessons on, which …
Communications: From practice to belief
I’ve been struggling with belief, lately—what I believe to be true, and what I believe can be true. And I was worried that this could present a problem for me in my chosen line of work, which is communications for …
Random thoughts about philanthropy
This month, I can’t seem to herd my thoughts into order, so I am just going to shake my brain free of random thoughts I’ve been having about philanthropy—a field I’ve worked in and around for most of my professional …
Taking the first steps towards change
I am a lifelong devourer of books, but I rarely read nonfiction. I don’t know why, but reading big, fat books about building the Brooklyn Bridge or Lincoln’s cabinet just don’t grab me, narratively, the same way that fiction does. …
Messaging’s never not hard
Earlier this month, the New York Times published an article with the headline: For C.D.C.’s Walensky, A Steep Learning Curve on Messaging. The article outlined how Dr. Rochelle Walensky, the director of the Centers for Disease Control and Prevention, has …
Us, the audience
I read a lot of things, and I watch a lot of things, and I am not particularly discriminating in my consumption. I read books, magazines, newspapers, gossip columns, advice columns; I watch television, films, and also a shit-ton of …
The good and the bad of sameness
Groundhog Day is one of my very favorite movies of all time. I love the central themes at the heart of it—that if you are stuck in a seemingly endless cycle of living the same experience over and over again, …
Messaging about equity and racial justice
It has taken me a very long time to achieve even glimmers of understanding of how I feel about my own racial/ethnic identity (Korean-American); I now recognize that this will be a lifelong and continuous evolution of thought and feeling …
Minna Jung Consulting 