I admire Alexandria Ocasio-Cortez, the U.S. representative for New York’s 14th district in Congress, very much. I don’t agree with all of her policy positions, many of which feel difficult to achieve on a practical level, but I believe that …
Tag: Politics
Messaging’s never not hard
Earlier this month, the New York Times published an article with the headline: For C.D.C.’s Walensky, A Steep Learning Curve on Messaging. The article outlined how Dr. Rochelle Walensky, the director of the Centers for Disease Control and Prevention, has …
Getting past the anger
In Myers-Briggs lexicon, I’m an ENTJ—a decisive strategist, someone who you want on your team to get shit done, and maybe even to lead the team, but someone who has to be mindful of ensuring that other voices are heard …
We the People, Revisited
Thanks in large part to Schoolhouse Rock, I have been word-perfect in the preamble to the Constitution ever since I was, oh, yay tall. The tune is so rollicking, so delightful. And no matter what, I hear the opening lines …
Finding the meaning in work again
[With asides.] I think there is an epidemic going on at the moment. I think that for many people, work has lost meaning—or, they are struggling to make their jobs mean something within the context of so many other things …
What’s the brand strategy to win back our country?
This post is about how branding strategy works, and how the basic components of branding strategy are playing out in our political situation today. This topic may strike some people as superficial, and therefore, morally repugnant, because there are terrible …
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Minna Jung Consulting 