At one of my jobs a very long time ago, at a very large foundation (which I will not name, but it should be transparently clear which one I’m talking about), I was the communications lead for one team and …
Tag: strategy
Making the stakes feel real
After nearly three decades working in communications and narrative in the social sector, I now have a confession to make: I did not, actually, arrive at this career through an inborn passion for social change and impact and doing good. …
The magic of alignment in work
I am six feet under with writing work and also experiencing the emotional whiplash that comes from being a consumer of political news these days, but since I skipped last month’s entry, I felt compelled to write about a topic …
Messaging about equity and racial justice: Part II
A few years ago, I wrote a piece about messaging on equity and racial justice. As a freelance writer and communications strategist, at that time I was getting asked to write about organization- and sector-wide efforts to center racial equity …
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The Whys and Why-Nots of Narrative Change
I went to the Eras concert tour this summer with my daughter. She has been a Taylor Swift fan ever since she was a preteen; in fact, I took her to her FIRST Taylor Swift concert when she was 13, …
When communicating less is better
It is true that communications is my livelihood, and that I’ve made an entire career out of helping organizations communicate. The term “communications” covers a lot of things, so let me be more specific: I help organizations talk about who …
I want that pony!
My husband, when we were first married, was somewhat….taken aback by what a good shopper I am. Listen, it runs in my family: my mother is an expert when it comes to outlet-shopping, and can comb through overstuffed racks of …
The Joy and Pain of Communicating (Professionally)
After decades of working at jobs with “communications” in the titles, I am now prepared to put forward some definitions pertaining to the practice of communications (in the professional sense), and some observations (based on a N of one–me) about …
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Don’t stop believing…hold on to that feeling.
I have been on small teams and very large ones, and what’s interesting to me is that no matter what size the team, I always found myself struggling with the split between “doing the work” and “writing and thinking strategically …
What’s the brand strategy to win back our country?
This post is about how branding strategy works, and how the basic components of branding strategy are playing out in our political situation today. This topic may strike some people as superficial, and therefore, morally repugnant, because there are terrible …
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Minna Jung Consulting 