My husband, when we were first married, was somewhat….taken aback by what a good shopper I am. Listen, it runs in my family: my mother is an expert when it comes to outlet-shopping, and can comb through overstuffed racks of …
Tag: strategy
The Joy and Pain of Communicating (Professionally)
After decades of working at jobs with “communications” in the titles, I am now prepared to put forward some definitions pertaining to the practice of communications (in the professional sense), and some observations (based on a N of one–me) about …
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Don’t stop believing…hold on to that feeling.
I have been on small teams and very large ones, and what’s interesting to me is that no matter what size the team, I always found myself struggling with the split between “doing the work” and “writing and thinking strategically …
What’s the brand strategy to win back our country?
This post is about how branding strategy works, and how the basic components of branding strategy are playing out in our political situation today. This topic may strike some people as superficial, and therefore, morally repugnant, because there are terrible …
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Content/Strategy: Both matter.
For this week’s post, I’m going to choose a smattering of thoughts from the mass that churns through my brain on a daily (hourly) basis. Today’s topic has to do with me reading RFPs and emails seeking contractors/consulting help and …
Minna Jung Consulting 