I’ve been thinking a lot about how to move forward after the November 2024 election results, both personally and professionally. The question that’s come up repeatedly for me is whether, now that Trump has been sentenced in the hush-money case …
Tag: Communications
Making the stakes feel real
After nearly three decades working in communications and narrative in the social sector, I now have a confession to make: I did not, actually, arrive at this career through an inborn passion for social change and impact and doing good. …
It’s not the job. It’s me.
I would like nothing better than to write about people I know who are feeling happy and fulfilled in their jobs. But most of the people in my life, unfortunately, are not feeling that way. Those on the younger side …
Thoughts about the narrative turnaround of Biden/Harris
The way I’ve talked about narrative change in the past, you’d be forgiven for thinking it was kind of a lengthy, drawn-out process. If I’m working on a narrative strategy project with a client, for example, there’s usually some type …
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Communicating the whole story
I have an insatiable appetite for story and character. I will consume anything – books, long-form and short-form articles, long-form and short-form videos, running posts from favorite opinionators, fiction or nonfiction, poetry – as long as I can hook into …
Messaging about equity and racial justice: Part II
A few years ago, I wrote a piece about messaging on equity and racial justice. As a freelance writer and communications strategist, at that time I was getting asked to write about organization- and sector-wide efforts to center racial equity …
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Finding my way out of work ambivalence
I have a confession. In the past two months, I’ve thrown my hat into the ring for two jobs. Both were executive-level positions, and let me tell you, while I have an excellent resumé and can write a damn good …
The Whys and Why-Nots of Narrative Change
I went to the Eras concert tour this summer with my daughter. She has been a Taylor Swift fan ever since she was a preteen; in fact, I took her to her FIRST Taylor Swift concert when she was 13, …
The importance of reflective capacity
The other day, I was doing an interview for one of the kabillion case studies I signed up for this year* and the person I was interviewing, who struck me as a lovely, thoughtful person, used a term called “reflective …
When communicating less is better
It is true that communications is my livelihood, and that I’ve made an entire career out of helping organizations communicate. The term “communications” covers a lot of things, so let me be more specific: I help organizations talk about who …
Minna Jung Consulting 