After nearly three decades working in communications and narrative in the social sector, I now have a confession to make: I did not, actually, arrive at this career through an inborn passion for social change and impact and doing good. …
Tag: Politics
Thoughts about the narrative turnaround of Biden/Harris
The way I’ve talked about narrative change in the past, you’d be forgiven for thinking it was kind of a lengthy, drawn-out process. If I’m working on a narrative strategy project with a client, for example, there’s usually some type …
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Messaging about equity and racial justice: Part II
A few years ago, I wrote a piece about messaging on equity and racial justice. As a freelance writer and communications strategist, at that time I was getting asked to write about organization- and sector-wide efforts to center racial equity …
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The importance of reflective capacity
The other day, I was doing an interview for one of the kabillion case studies I signed up for this year* and the person I was interviewing, who struck me as a lovely, thoughtful person, used a term called “reflective …
When communicating less is better
It is true that communications is my livelihood, and that I’ve made an entire career out of helping organizations communicate. The term “communications” covers a lot of things, so let me be more specific: I help organizations talk about who …
Help more women lead
I admire Alexandria Ocasio-Cortez, the U.S. representative for New York’s 14th district in Congress, very much. I don’t agree with all of her policy positions, many of which feel difficult to achieve on a practical level, but I believe that …
Messaging’s never not hard
Earlier this month, the New York Times published an article with the headline: For C.D.C.’s Walensky, A Steep Learning Curve on Messaging. The article outlined how Dr. Rochelle Walensky, the director of the Centers for Disease Control and Prevention, has …
Getting past the anger
In Myers-Briggs lexicon, I’m an ENTJ—a decisive strategist, someone who you want on your team to get shit done, and maybe even to lead the team, but someone who has to be mindful of ensuring that other voices are heard …
We the People, Revisited
Thanks in large part to Schoolhouse Rock, I have been word-perfect in the preamble to the Constitution ever since I was, oh, yay tall. The tune is so rollicking, so delightful. And no matter what, I hear the opening lines …
Finding the meaning in work again
[With asides.] I think there is an epidemic going on at the moment. I think that for many people, work has lost meaning—or, they are struggling to make their jobs mean something within the context of so many other things …
Minna Jung Consulting 